Melanie Simpson
Ascot Media Group, Inc.
Post Office Box 2394
Friendswood, TX 77549
281.333.3507 Phone
832.569.5539 Fax [email protected] www.ascotmedia.com
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FOR IMMEDIATE RELEASE
Love Researcher Explains Neuroscience Behind Valentine’s Day
Fort Lauderdale, FL – The legend states that Valentine was arrested and put to death by Emperor Claudius II. Valentine was defying orders and secretly helping soldiers to marry. But why would Claudius II not want his soldiers to marry?
Here’s where the neuroscience comes in. It turns out that when a man marries, his testosterone drops. So, Claudius’ decree against marriage makes biological sense. If you want an aggressive army that will fight your battles, it’s better to have single, highly testosterone-fortified men.
Think that’s crazy? It turns out that lower testosterone is not the only crazy thing that happens to us when we fall in love.
In a dramatic presentation, Love Biologist Dawn Maslar cuts up a brain to show what love does to us. When we fall in love, this is what can happen to our brain:
• We can lose cognitive ability
• We can lose the ability to accurately judge our partner – that’s why they say ‘love is blind’
• We can lose the ability to feel concern if we detect a problem
• We can experience an increase in self-transcendence – being in love makes us feel less selfish and more connected to the world
In addition:
• Our serotonin (hormone of happiness) can fall to the level of someone with obsessive compulsive disorder (OCD)
• His testosterone drops but hers goes up – making her sexually charged
• This effect is temporary – lasting between 1 and 3 years
Don’t worry, while the craziness is temporary, the love CAN last a lifetime. In fact, Valentine’s Day helps since the following can also kick-in:
• Red hearts, cards and clothes boost his testosterone which can increase the romance
• Giving chocolate on Valentine’s Day can boost dopamine – an important neurotransmitter of long-term love
• Doing new and novel things with a partner can also boost dopamine
• Spending quality time together increases oxytocin – the bonding hormone
Dawn Maslar, MS, is an award-winning author, expert guest speaker, adjunct biology professor, and researcher in the science of love. She is a two-time TEDx speaker and her talk on ‘How Your Brain Falls in Love’ went viral last year: https://www.youtube.com/watch?v=eyq2Wo4eUDg
Available at all online outlets
Men Chase, Women Choose: The Neuroscience of Meeting, Dating, Losing Your Mind, and Finding True Love
Publisher: HCI Books
ASIN: B01LVYO27A
Kim Weiss Director of Communications HCI Books, The Life Issues Publisher 3201 SW 15 Street Deerfield Beach, FL 33442 (800) 851-9100 ext. 212 [email protected] www.hcibooks.com/trade
(This press release may be reprinted in part or entirety) FOR IMMEDIATE RELEASE
Men Chase, Women Choose The Neuroscience of Meeting, Dating, Losing Your Mind and Finding True Love By Dawn Maslar, MS
“Men Chase, Women Choose is warm and witty with a perfect balance of science and insight. You’ll find yourself wondering why a book of this magnitude didn’t come out sooner. But like everything else in life, all in due time.” – Gabe Berman, author of Live Like a Fruit Fly
“Understanding the anthropological principles that underlie our responses to love does not lessen its beauty and enigmatic wonder, but allows us to clearly view love as a biological responsibility.”- Lisa McCourt, author of Juicy Joy: 7 Simple Steps to Your Glorious, Gutsy Self
Davie, FL ― A question that seems as old as time comes closer to a definitive answer than ever before ― What is love? In Men Chase, Women Choose, Dawn Maslar, MS, provides engaging insights into one of life’s most elusive and misunderstood topics by offering science-based research to help anyone discover and sustain love. Maslar’s relatable and easy-to-read book uses the most relevant neurological, physiological, and biochemical studies on the science of love, while incorporating stories and examples based on participants of her popular classes and seminars.
For the past decade, the “love biologist” has been using her cutting-edge research to describe how the brain works when two people first meet, start to date, fall in love, and then move on to a more passionate, lifelong love. Even simpler, she breaks down her love science into four precisely timed phases:
1. Attraction 2. Dating 3. Falling in love 4. Real love
During these phases, Maslar explains that “love” is actually neural activity as well as the presence or absence of certain neurotransmitters. Most people associate love with the euphoric feeling during which anxiety is low or nonexistent among these brain signals. However, Maslar demonstrates that levels of anxiety and other feelings can fluctuate throughout love’s path. “Love isn’t just one thing that you luckily fall into,” says Maslar. “Finding and maintaining lifelong love is a process … Because the stages are different, you can feel different emotions during each phase.”
Maslar reasons that once we understand how love works, we can make educated decisions. Men Chase, Women Choose helps readers in this boundless endeavor by addressing all those time-honored questions like:
• Does love at first sight really exist? • Who should make the first move? • What happens to your brain when you fall in love? • Why won’t he commit? • Why does love make us crazy? • What can you do to have love that lasts a lifetime?
Readers can expect answers involving how love is a biological need, the “natural laws” of love, purposes of the brain’s anatomy, and how testosterone and other biochemical differences between men and women affect how we love. Maslar states, “When you understand the science of love, it will help you easily and effortlessly find nourishing and passionate, long-lasting love.”
More praise for Men Chase, Women Choose…
“Whether in between relationships or currently in one, readers will find valuable insight on how men and women interact with each other and what dynamics long-term relationships need to work. Maslar mixes scientific concepts, often with humor, making it a light and enjoyable read. – Theresa Braun, author of Groom and Doom: A Greek Love Story and dating blogger.
“Finally, a book that doesn’t treat finding true love like a Nora Ephron movie! Biology, nature, evolution … they all play a role in helping us find that special someone. Or in keeping them from us forever. – Eric Rogell, author of The Art of War for Dating
About the Author:
Dawn Maslar, MS, (Davie, FL) award-winning author, adjunct biology professor and the go-to authority on the science of love. She was voted one of the Top 20 Most Followed Dating Experts on Twitter and Best 28 Dating, Marriage and Relationship Blogs in the UK to follow in 2015. She is a contributing author at scienceofrelationship.com, a collection of leading experts in the field of scientific relationship research. She is a TEDx speaker on How Your Brain Falls in Love and worked with the TED Education division to create their Science of Attraction video. Her work has been featured on South Florida Today, Pittsburgh Tribune and NPR. Her online videos have had over 2 million views. In addition to the book, she has created The Great Love Experiment; a show where audience members learn about the science of love by participating in research reenactments on stage. It’s a fun and often hilarious event that she does at colleges, comedy clubs and singles events.
Video links to see Dawn Maslar: https://vimeo.com/168358958 – TEDxBocaRaton: https://www.youtube.com/watch?v=eyq2Wo4eUDg
Available wherever books are sold or directly from the publisher at: www.hcibooks.com or 800-441-5569 Men Chase, Women Choose: The Neuroscience of Meeting, Dating, Losing Your Mind and Finding True Love by Dawn Maslar, MS ISBN: -9780757319259–October 18, 2016 — $15.95
Alan Page Ascot Media Group Post Office Box 2394 Friendswood, TX 77549 281.333.3507 Phone 832.569-5539 Fax [email protected] www.ascotmedia.com
(This press release may be reprinted in part or entirety) FOR IMMEDIATE RELEASE
1969 And Then Some: Tales Of Yesterday’s Youth Who Became Today’s Decision Makers & Brainstorm: Navigating The Trials Of A Loved One’s Medical Emergency
Houston, TX – Robert Wintner’s new memoirs are 1969 and Then Some: A Memoir of Romance, Motorcycles, and Lingering Flashbacks of the Golden Age and Brainstorm: A Memoir of Love, Devotion, and Cerebral Aneurysm (Yucca Publishing).
1969 and Then Some is a Grand Tour for youth who became decision makers of today. Wintner puts perspective on a dynamic era, as the decades unfold with lingering influence—and continuing romance, motorcycles and the values that define us.
Brainstorm narrates a cerebral aneurysm in the immediate family and the onslaught of trauma, non-communication and overwhelming legality. Brainstorm follows a conscientious couple seeking participation in the process, to no avail.
Writing from experience, Wintner combines decades on the high seas and below the surface with a literary style honed to efficiency. “Sometimes events in our lives bear striking similarities, like banking into a curve at eighty, or kissing my wife minutes before brain surgery,” says Wintner. “I wonder if I’m over my head, hope I’m not, and proceed as if I can get through this.”
Robert Wintner is Snorkel Bob, Hawaii’s largest reef outfitter, and has written fifteen books, including Pulitzer-nominated In Sweet Magnolia Time and two movie-optioned novels, The Modern Outlaws and Whirlaway.
For more information, see: www.robertwintner.com.
1969 and Then Some: A Memoir of Romance, Motorcycles, and Lingering Flashbacks of the Golden Age By Robert Wintner Yucca Publishing ISBN-10: 1631580191 ISBN-13: 978-1-631580192
Brainstorm: A Memoir of Love, Devotion, and Cerebral Aneurysm By Robert Wintner Yucca Publishing ISBN-10: 1631580205 ISBN-13: 978-1-63158208 Available at Amazon.com
If You Give A Donkey the White House: Political Satire for the Soul
Political satire can be traced back throughout history. Wherever there has been organized government it’s been a source of entertainment for people needing to vent their frustration with elected officials. Fast forward to the 21st century and not much has changed; in fact, political satire outlets have risen in popularity in recent years. David E. Levine’s colorfully illustrated new book, If You Give a Donkey the White House (Dog Ear Publishing), will have right-leaning readers in hysterics from beginning to end!
If You Give a Donkey the White House, modeled after Laura Numeroff’s vastly popular children’s series If You Give a Mouse a Cookie, is riddled with wit and loaded with sarcasm. Levine’s book blends political humor into a meaningful story with a clear and indisputable message: “People need to be careful where they put their trust because even one well-intentioned act can create a chain of events that leads to disastrous results!”
The story begins with a boy and his dog opening the gates of the White House to let in an arrogant donkey, believing it’s a good idea. “Unfortunately, once the donkey gets in,” says Levine, “he’ll want to expand the government and in no time at all, the boy gets taken on a misguided adventure that ruins his life.”
If you Give a Donkey the White House is a witty and engaging parody that “makes fun of those who think government is the solution to every problem and illustrates the potential for dire consequences when we put our hope and trust in those who seek to increase the role of government in our lives,” says Levine. Using colorful illustrations, the author shows how the initial action by a child dealing with an animal leads to a direct unforeseen end result, which then leads to another unforeseen outcome, and so on until it makes full circle and the title character finds himself right back in the same place he started!
What makes bashing bureaucracy so popular? If we went back to the oldest example of political satire around 400 BC and asked Aristophanes, there’s a very good chance that his answer would be the same today: It’s entertaining, and it’s a satisfying outlet that provides a good chuckle at the expense of government blunders.
David Levine lives with his wife and four children in New Jersey, where he finds ample opportunity to make fun of donkeys.
For more information, please visit: http://www.ifyougiveadonkeythewhitehouse.com/
Available at Amazon.com and all major online outlets If You Give a Donkey the White House By David Levine Publisher: Dog Ear Publishing Language: English ISBN-10: 1457530279 ISBN-13: 978-1457530272
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Excerpt of Amazon 5-star review: “If you Give a Donkey the White House is absolutely hysterical and had me laughing out loud from start to finish. This wry parody presented in the form of a children’s storybook is a savagely funny political satire and critique on the current state of affairs in Washington. This is a brilliant idea executed with finesse by the author…and is accompanied by uproarious illustrations. If you suffer from acute Obama fatigue, this may not cure you, but it will certainly make you feel much better…a great gift that will be greatly appreciated by politically inclined friends looking for some comedic relief in these troubled times.”
Julia Colbert Ascot Media Group Post Office Box 133032 The Woodlands, TX 77393 281.333.3507 office [email protected] www.ascotmedia.com
